This Book Will Help You Cut Agency Hours: Move Your Story Further

Do you ever feel like:

Your campaigns start from scratch? Every deck sounds like it came from a different company?

Every piece of content fights for meaning?

Move Your Story Further fixes that.

After years helping brands shape their stories—from conservation campaigns to university rebrands to national burger campaigns—we decided it was time to put what we’ve learned into a book.

It’s not a book of theory. It’s a field manual for building a story system—one that connects your purpose to your product to your platform.

A system your whole team can actually use.

Why We Wrote This

We kept seeing the same thing: talented teams with strong missions and great creative… but no unifying thread.

Each platform sounded slightly different. Each team had a different take on what the brand really stood for.

This book is designed to help you build what we call a Unique Story Proposition—a narrative backbone that turns scattered ideas into a focused story system.

We show you how to find it, shape it, and use it every day.

Inside the Book

You’ll find:

• A step-by-step framework for building your brand’s narrative spine

• Real-world examples from brands like Airbnb, Patagonia, and GE

• Tools for turning your story into modular, scalable communication

• Insights on tone, tension, and emotional memory

• Practical tips for briefing teams, pitching stakeholders, and creating story-led strategy across channels

Whether you’re leading a marketing team, launching a startup, rethinking your brand architecture—or just trying to make your messaging make sense—this book was made to help.

Where to Get It

Move Your Story Further: How Any Business Can Achieve Content At Scale

Buy Now